Our Team
Helen Greene
Maestro of AI Artistry
Helen, the visionary owner and executive creative director of Greenhaus Studios, is at the forefront of a revolution in motion graphics. With over 27 years of industry experience and a BFA in Motion Graphics from Art Center, Helen is pioneering a new path by seamlessly integrating AI into her creative process.
At Greenhaus Studios, a boutique powerhouse specializing in innovative visual content for film, television, and digital platforms, Helen leads a talented team into the future of design. She's redefining the boundaries of creativity by harnessing AI to enhance her team's capabilities, resulting in even more stunning and efficient deliverables for clients.
Helen has worked with some of the biggest names in entertainment, such as Netflix, Disney, Marvel, Sony, and HBO, and has delivered stunning motion graphics for award-winning movies and shows, such as Dr. Strange, Wonder Woman, and Invisible Man.
Her mission goes beyond creating quality concepts that elevate visual language and engage audiences; she's committed to reshaping the industry itself.
She believes that the synergy between human creativity and artificial intelligence is the key to pushing the boundaries of what's possible in motion graphics. Under her guidance, Greenhaus Studios is not just keeping pace with the future of visual storytelling – it's defining it.
Paul Holtzhausen
Chief AI Alchemist
With 20 years of experience in Creative Advertising and filmmaking, Paul's career began with a pivotal role in launching Vibe Creative, a full-service Motion Picture Advertising Agency, after just five years in the industry.
As Co-Owner and Executive Creative Director at Vibe Creative, he led the production of hundreds of marketing pieces for major films, including Ant-Man, The Amazing Spider-Man 1&2, Ted 1&2, Spider-Man 3, 21&22 Jump Street, Django Unchained, The Purge Franchise, Maleficent, Ghost Rider 1&2, Casino Royale, The Karate Kid, and Salt.
His current work focuses on developing AI-augmented workflows that amplify human creativity rather than replace it. Paul believes that the synergy between human expertise and AI capabilities will unlock new realms of storytelling and visual innovation. He's actively working on projects that demonstrate how AI can help creatives overcome traditional limitations, allowing for more personalized, efficient, and groundbreaking content.
Martin Nieuwoudt
Head AI Sorcerer
Martin Nieuwoudt is a seasoned technology executive with deep expertise in digital transformation, enterprise architecture, and emerging technology strategy. With over two decades of experience, he has helped Fortune 100 companies harness innovation to drive business impact.
At Capgemini (via Sogeti), Martin served as Associate Vice President, leading global innovation initiatives for Procter & Gamble—architecting complex R&D platforms and delivering cutting-edge mixed reality and consumer tech solutions. Following a successful term as Vice President of Cloud Services at Promevo, a top Google Cloud partner, Martin returned to Capgemini as Chief Architect for a global account, where he focused on pioneering Generative AI solutions at enterprise scale.
Currently, Martin is the co-founder of Refraim.ai, a startup he launched with Paul Holtzhausen and Helen Green. Refraim.ai is at the forefront of bringing Artificial Intelligence into the film industry, developing next-generation tools that reimagine creativity and production workflows.
Martin blends strategic leadership with hands-on technical depth and is passionate about translating emerging tech into real-world innovation.